How a Web Designer Can Make Your Email Campaign a Success

August 4th, 2009 by | 4 Comments »

If you’re planning on making email campaigns a part of your Internet marketing strategy, consider enlisting professional help. Your website designer is a terrific choice when you’re ready to launch a successful email campaign.

Obstacles to Personal Email Campaign Management

Sending out emails to dozens or hundreds of subscribers on your own isn’t impossible, but it’s likely to be a much more time-consuming and difficult task than you imagine. There are several problems you may encounter when trying to manage an email campaign on your own:

1.    Each recipient must be manually added to your email contact list.
2.    Email “bounces” must be processed by hand.
3.    Unsubscribe requests must be handled manually.
4.    Email service providers often limit the number of recipients you can designate for an email.
5.    You can easily be mistaken for and blocked as a spammer when you send out large quantities of the same email.

To make things worse, the email you design isn’t likely to look professional. Plain looking emails that lack your logo, branding and special formatting won’t do your business image any favors. Cheap-looking emails are also more likely to be ignored and to trigger an unsubscribe requests.

Professional Email Campaign Management

Instead of spending hours trying to manage an email campaign on your own that isn’t likely to yield good results, you can rely on a quality web designer to help you design and implement successful email campaigns. Experts in website design can help you narrow down your campaign goals, identify your needs, and design attractive and appealing emails and newsletters.

When you invest in expertise, you can expect greater profitability and success from your email campaign, no matter how big or small your list may be. You can also look forward to a simplified pricing schedule that’s clear-cut and affordable.

A website designer can turn your email campaign into a success by providing valuable in-depth campaign performance reports, as well. You can rely on their ability to supply information about each of your recipients, including who opened your email, when it was opened, how many times it was opened, what they did with it, who unsubscribed, what links were followed and more! Website designers can also provide reports that compare the performance of various email campaigns on a single page.  This way, you can better understand which subjects, content, and mailing techniques are most effective.

When you opt to have a web design team manage your campaign, you make a sound investment. You’re guaranteed less hassles and frustrations, a higher response rate and assurance that you are presenting the best possible image to your prospects.

4 thoughts on “How a Web Designer Can Make Your Email Campaign a Success”

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