Does Your Website Send the Wrong Message?
May 5th, 2009 by Matt Dandurand | Comments Off on Does Your Website Send the Wrong Message?
Today it seems as though there is a race for businesses to get online. Sure, there are templates that allow you to “fill in the blanks,” add a few stock photos and throw up a website real quick. This is the cheap way to do it, but what most businesses don’t realize is that when you use a template that thousands of other websites have used, your business is also seen as “cheap.”
Your website should be custom designed with your customer in mind. You have spent time creating a brand and image for your company. Why destroy that brand with a website design that a thousand other people are also using? By doing so, you are sending out the message that you don’t want to be unique and that you are not better than your competitors.
Choose a Website Designer that is Raising the Bar
When selecting a website design service, it’s vital that they not only fulfill your needs in the design aspect of web development, but also ensure that your website is a direct extension and reflection of your business. The right designer will assist you with:
Business Development – Your brand image, logo design, brand development and even the training of your own webmaster.
Business Consulting – Creating the color palette, icons and other nomenclature specific to your business that will create an overall professional look for your company.
Identity & Branding – Creating more than just business cards and letterhead, but also customized emails, newsletters and more.
Information Architecture – Creating a solution that allows you to create an easy to use solution for the update and management of your website.
Web & Graphic Design – Services that mesh your corporate identity with your online portrayal. Combining the components of your brand and identity into your web design creates harmony between your marketing materials and branding as a whole.
Logo Design – The creation of your logo because your logo is your business’s face. This is how customers will identify with you.
Business Collateral – Creating print material that corresponds with your website’s design and graphics. It should all work together cohesively and the right designer will help you to ensure just that.
Marketing & Sales Material – Ensuring that every aspect of your website works with your marketing and sales material as well from your letterhead to other promotional items such as press releases, fact sheets, press kits, and more.
Services Your Web Designer Should Provide
Not only should your website and business image work together cohesively, but it must appeal to the customer or client as well. A premiere website design service will ensure that your website does just that by providing you with:
An appealing header and logo that is easy for your customer to remember.
High quality photographs that show off your location, products and property.
A color scheme with aesthetic tones that convey an up-to-date view of your business.
A professional website appearance that shows you are an authority in your industry.
Browser compatibility that ensures all Internet users can view your site the way it was meant to be seen whether they use Microsoft Internet Explorer, Mozilla Firefox or Apple Safari.
Analytics that provide you with information on your traffic and the usability of your website.
Specific coding that influences on the search engines see your website and provide optimal usability.
Today’s process of web design should not be one that merely creates a cookie cutter website design. By selecting the right website designer, you should find customer service that goes beyond graphics and coding, but also ensures your business image as a whole is one of modern professionalism. Anything less means that you are sending customers to your competition.