Media Contour | Deadlines

UX Overhaul Facilitates Acquisition by International Legal Juggernaut

Deadlines.com was frustrated with its outdated and low-converting UX so we redesigned a simple yet robust system that instantly skyrocketed conversions. Less than a year later, Deadlines.com was sold to a major international juggernaut.

Deadlines.com new website homepage screenshot

Challenges

From a marketing standpoint the first thing we noticed about the Deadlines.com website was its pricing model was... confusing. At the time Deadlines was using a hard to interpret pay-as-you-go system, by implementing a two-tiered method of payment, clients are now able to pay either by case or per case deadline, thus simplifying customer service and creating a better user environment.

Project Strategy & Solution

Optimize the eCommerce conversion funnel and increase sales and revenue
Optimize user experience
Increase conversions
Move valuable information above the fold
Increase revenue
Sticky banner added with Add to Cart button
Modernize the design
Improve site speed
Increase Add to Carts
Conversion Funnel Drop-off analysis and industry benchmarking to identify user pain points

CRO Website Redesign and Development

Results: Before & After UX

After several surveys and user evaluations, we were able to streamline the process of clients’ data management with a simple-to-use wizard and an easy-to-find dashboard that highlights key dates and upcoming events. We also added the functionality of automated e-mail notifications and a customized search tool that predicts and suggests user queries to assist the user with keeping track of their dates and deadlines efficiently.